User experience Designer & Strategist

About

I am a chocolate loving, museum going, movie watching, umbrella loathing, world traveling, art admiring, soccer adoring, people observing, color hunting designer, currently living in Barcelona.

 
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Hello, I'm Sheida!

I am a chocolate loving, movie watching, umbrella loathing, world traveling, art admiring, soccer adoring, people observing, color hunting Iranian-American designer, currently living in Spain.

I am a proud California State University, Long Beach alumna with a BFA in Graphic Design and BA in Art History, with a passion for excellence and a meticulous focus for taking ideas from concept to launch. Currently, I am working as a UX designer at Nacar Design, while finishing my Master's degree in Design Management at Istituto Europeo di Design‎ (IED) in Barcelona, Spain. 

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When designing, my process is made of these phases:

  • Empathize & Research: I conduct research to learn about my users.

  • Define: I use my research to define a problem and look for opportunities to solve them.

  • Ideate: I brainstorm on potential solutions by sketching, wireframes, visual design, etc.

  • Test & iterate: I validate the ideas by prototyping the solutions to test with real users and and iterate on design accordingly.

  • Implement: I work with developers to bring all the research and design to life.